Direct Trade has become a buzzword in the coffee industry—but what does it actually mean in practice? This in-depth video series unpacks the fundamentals, challenges, and opportunities of building direct trade relationships with coffee producers. From the basics of how the model works to the technical steps of analyzing quality, negotiating pricing, and managing year-over-year consistency, these videos are designed for professionals who want to trade more transparently, ethically, and effectively. Whether you’re exploring Direct Trade for the first time or looking to sharpen your approach, this series helps you make informed decisions and build stronger, more sustainable partnerships at origin.
7 Video Modules
- The Direct Trade Model
- Working with Coop vs Individual Farmers
- Analyzing Coffee Samples
- Price Negotiations and Contracting
- Risks Management Strategies
- Dispute Resolution
- Ethical Considerations
